Visual effects in Telugu movies

The visual effects are being used in Indian cinema since the silent era. The folklore, mythology and horror movies are incomplete without the visual effects. Although the present technology was not available at that time, earlier films have used some tricks and minor tweaks to produce amazing visual effects. The visual effects in Telugu movies have a long history and legacy.
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Black and white era:

Kadiri Venkata Reddy (K V Reddy) is the pioneer of visual effects in Telugu cinema. He used trick photography and camera effects to produce great visuals. The classic Telugu film, ‘Pathala Bhairavi’, is one of the early Indian films to use extensive visual effects. Inspired by Sasirekha Parinayam from Mahabharata, he had made the magnum opus Mayabazar. The film took the visual effects of Indian cinema to great heights. Many contemporary directors were astonished by the splendid visual effects of the film. He collaborated with Anglo-Indian cinematographer Marcus Bartley for Mayabazar.
The laddu gobbling scene from the ‘Vivaha Bhojanambu’ raised many eyebrows. This one scene took 4 days to film and the entire song was shot using stop motion animation. They’ve made the laddoos fall into the plate from the location of Ghatotkacha’s wide open mouth, then added the profile closeup of SV Ranga Rao’s wide open mouth shot and then it is reversed using the reverse shot technique to create the optical illusion of laddu gobbling. It is not a big deal at present using the digital filmmaking and the technology available, but at that time they have done it all using the film.

Colour era:

The colour movies didn’t experiment much in visual effects as they used to rely on established techniques. B Vittalacharya is popular for the folklore and is fondly called as ‘Janapada Brahma’. He brought in many techniques for mind blowing visual effects. His cult classic, ‘Jaganmohini’, is one of the milestones in visual effects of Telugu cinema. The scene featuring the ghost cooking food with its legs in fire was talked about for several decades.

Computer graphics:

The computer graphics have revolutionized the visual effects in films. They have broken the barriers of limitation and nowadays everything a Director is capable of imagining can be portrayed on screen given the right budgets. Hollywood films have used computer graphics since 1970s but it took a long time for Indian filmmakers to use it. Prasad Video Digital established India’s first Computer graphics facilities in 1980s. Later Prasad EFX imported first film scanners and recorders to India and pioneered the digital image revolution in India. Gentleman is the first Indian film to use computer graphics in India. The director, S Shankar, consistently brought in new technologies and techniques throughout his filmmaking career. Shankar used the computer graphics in Gentleman for a scene featuring a heart beating after a bomb blast. This had received critical applause from the audience.
The first Indian film to use complete computer graphics was the 1995 Telugu film Ammoru. It went on to become a blockbuster setting the trend of mythological fantasy films. The director, Kodi Ramakrishna, went on to make Devi, Devi Putrudu and Devullu, which were all successful. Kodi Ramakrishna went on to direct mythological fantasy thriller film, Anji, in 2004. It received critical acclaim and won a National award for its graphics. The audience and contemporary filmmakers appreciated the portrayal of Lord Shiva during the climax. Later, he made Arundhati in 2009, which became a blockbuster mainly because of its screenplay, performances and graphics.

Present generation:

S S Rajamouli took VFX to international standards with his films. He started using computer graphics since Chatrapathi (2005). The audience criticized him for the poor-quality graphics at that time. He didn’t step back but continued to experiment in his next film, Yamadonga, which is a socio-fantasy film. It received critical acclaim for the visuals. His next project is a milestone in Telugu cinema, Magadheera (2009). It redefined the way graphics are perceived by the audience and is the first Telugu film with realistic computer graphics. The extensive usage of concept art and green mat generated CGI effects resulted in outstanding visuals. Although several other directors tried to recreate the magic of Magadheera, the visuals were not even close. Moreover, the film influenced many contemporary filmmakers to experiment with the periodical and mythological films.
Rajamouli later made Eega with an impossible storyline and scenes beyond imagination. Eega brought international acclaim for the team and impressed audience and critics alike. The next venture is an epic movie not just for Telugu cinema but for entire Indian cinema, Baahubali. With India’s highest ever budget for visual effects and computer graphics, 6000 VFX artists from across the globe have collaborated to create the world of Mahishmati. It is not just a milestone for visual effects in Telugu movies but has surpassed VFX (visual effects) of Bollywood movies. It is not an exaggeration to say that Baahubali brought an identity for Telugu cinema. Baahubali continued to impress international audience with its release in other countries. Moreover, it has made Rajamouli most sought after filmmaker in India with many star heroes expressing their desire to work with him.


Apart from the films mentioned above, there are several other films that used computer graphics to narrate great stories. Nowadays every major film uses computer graphics to some extent. Moreover, the use of visual effects for songs and action scenes became a necessity. However, the technology has advanced to an extent that the computer graphics are barely noticeable in current generation movies.


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