Allu Arjun’s 2017 film DJ has already created several records in Youtube. The film went on to become the Allu Arjun career’s second highest grosser. The film already set a record through Hindi version in Youtube but the channel deleted the film due to policy violations. However, the re-uploaded version has over 72 million views so far. This shows the massive fan following of Allu Arjun in social media and digital platforms. Dil Raju uploaded the Telugu version to his Youtube channel in December, 2017. The film set a record with over 50 million views, becoming the most watched Telugu film on Youtube.
Allu Arjun took a break after Naa Peru Surya Naa Illu India. He recently started his own office and is planning to take care of his future projects from his own office. He is currently working on a film with Trivikram Srinivas. However, there are no updates about the shooting schedule and target release date. The film may release at the time of Dussehra or Sankranthi.