Ala Vaikunthapuramulo is one of a few films that manage to maintain buzz until its release. The makers have carefully planned a promotional strategy and started teasing the fans with every update. Although faced criticism at first, this strategy worked and the film managed to draw the attention of general audiences and industry circles. The latest update about the film is that the shooting formalities have been completed yesterday and the team formally announced it on social media. The entire promotion campaign has positivity with all updates having an environment of celebration with frequent song and dance posters. The announcement for wrapping up the shooting too has a poster of Allu Arjun and Pooja Hegde dancing to Thaman’s tune.
Ala Vaikunthapuramulo is slated to release on 12 January 2020. The film managed to create hype after the audio album turned out to be a chartbuster. The promos released so far raised expectations of the film. The film also features Nivetha Pethuraj, Navdeep, Sushanth, and Tabu in crucial roles. Allu Aravind is presenting the film and S Radhakrishna is producing it under Haarika and Hassine Creations. Trivikram Srinivas directed the film. The makers are preparing for a grand pre-release event in the first week of January.