As the technology of filmmaking is evolving over time, the piracy is getting even more accessible. Nowadays watching latest Telugu movies online is as simple as recharging your mobile. It may be difficult to find old Telugu movies but it is easy to watch latest Telugu movies online. Telugu cinema has been constantly fighting against the piracy but the problem is growing day by day. Click here for the list of Telugu movies downloading websites.
History of Piracy in Tollywood:
Early days of Indian cinema –
As far as Indian cinema is concerned, Piracy is as old as cinema itself. The film reels of Hollywood films used to get copied for unauthorised redistribution in other territories. The copies and reprints of such films get sold in market for unauthorized screenings. While there have always been laws to protect movies from piracy, it is not an easy task. Cinema is the most popular entertainment in India until 90s and people used to watch movies in theatres only as they don’t have other options. Although VHS is available, it is not accessible to everyone. The piracy of music started as soon as the cassettes were introduced in 1970s. The copying of audio cassettes was handy and the local merchants used to record Telugu songs into empty cassettes and sell for a much lower price.
Growth of piracy –
The VHS was popular in 1980s and there used to be shops in every town and city. But most people used to prefer watching movies in theatres. There used to be unauthorized screenings using VHS tapes and projectors during carnivals or celebrations. The organizers used to place a white cloth as the screen on blocked roads or open fields and screen the movie using projectors. These screenings draw considerable gatherings mostly kids. There were other options for entertainment like stage dramas, recording dances, bioscope etc which continued until 1990s. The 90s have changed everything and people found an alternative in the form of cable TV. It is said that there was a loss of 65% audience to Indian cinema after 1990s. The CDs became very much accessible when compared to VHS. Most of these CDs originate from camcording in cinema halls which is applicable to present day. The private cable TV managers used to telecast recent Telugu movies on weekends for subscriptions. The new channels had not many avenues for advertising, so they used to telecast latest releases to gain viewers. During 2000-2005, they used to charge Rs 100 for CD player and Rs 10 for each movie.
The DVDs became cheaper with several options. The tens of CD/DVD shops in every town and city started renting piracy movies. At that time, the piracy is local and police could take action on complaints. This is also the time when Telugu film industry started realizing the loss due to piracy. During 2004, Mahesh Babu along with his fans barged into Two CD shops in Warangal and beaten up the owners who are distributing the piracy copies of his movie Arjun. The shop owners filed a case of illegal trespassing and kidnap against Mahesh Babu and the director Gunasekhar. This made headlines during that time but couldn’t stop piracy. Following this incident, police started raiding CD shops frequently for piracy movies. The computers with good processing power (generally customized) capable of writing multiple DVDs at once are enough for recording piracy copies. In 2013, Pawan Kalyan starrer Attarintiki Daredi piracy several days before its release became a sensation. The police later arrested the person responsible for the piracy. The final copy has been leaked from the editing room. The piracy through DVDs continues to this day but is not as popular as it used to be earlier.
The broadband internet made piracy accessible at the click of a button. There is no hassle of copying and recording DVDs and hiding them. The piracy websites need not have a physical location and can be accessed from anywhere in the world which took the problem out of the hands of local police. The internet usage has grown manifold in the last decade. Nowadays people started watching pirated versions of their favorite films on their mobile phones. There are several dedicated apps to watch pirated movies. The piracy of Telugu songs is reduced nowadays with all latest Telugu movies songs readily available in Youtube and several other sites. Nowadays all Telugu new movies appear on torrent sites on the day of their release.
Demand for piracy:
The piracy wouldn’t have spread to this extent without considerable demand. Majority of the audience are watching latest Telugu movies online. Sometimes more people watch piracy version compared to theater audience. There are several reasons for audience to opt for pirated version of their favorite movies.
Ticket prices –
The ticket price is relatively very low considering the international standards but is still high for Indian audience. Many of our theatres don’t provide the movie viewing experience of international standards. Some single screen theatres are still running with poor quality sound systems. The multiplex owners charge heavily for the food items which makes movies too costly for entire families unlike earlier. The torrents made movies affordable for people who watch most of the movies.
The movies are not accessible to everyone in India. The Telugu movies have a regional market and are not available throughout India. So, the audience residing in some cities had to wait for the release in online streaming sites. Apart from that, we can’t watch many Hollywood movies, foreign movies and TV shows. For example, the Indian version of James Bond movies and Game of Thrones series get heavily censored that they are not as enjoyable as watching the original version. The filmmakers don’t release some movies in India at all.
Quality of movies –
This is one of the serious concerns as we have already lost the quality in movies and it is very much evident. Nowadays directing a movie is nothing but storytelling. 9 out of 10 movies are passable and we don’t carry any scenes or emotions to home. The new generation filmmakers are making tons of popcorn movies with out of the mill scripts. The quality of Telugu movies fell so low that audience demanding movies that are at least not boring.
Availability of movies –
The piracy started as a result of Producers not selling satellite rights for years. Nowadays the Television channels telecast most Telugu movies within 3-6 months after their release. But earlier they used to telecast after 3-4 years of the release. This lead to demand for a second source and pirated CDs and DVDs filled the void. The demand for 50 days, 100 days and 175 days records from the fans of star heroes pressurized producers to not sell satellite rights in advance. At present, many Telugu movies have Hindi dubbed versions available in Youtube but the Telugu versions don’t. The producers are still not understanding the problem. The alternatives like Netflix could solve the problem to some extent in future.
Circulation of Piracy sites –
The piracy sites spread through search engines due to their demand and through social networking sites. For example, Google has high CPC for keywords such as tollywood movies, telugu movies online 2017, telugu movies online 2018, latest telugu movies online, watch telugu movies online, 2018 telugu movies online etc. This indicates that more people are searching for pirated content instead of Telugu film News, Telugu cinema updates etc.
Most of the popular Facebook groups are digital media partners to latest Telugu movies. While producers depend on such groups for promotions, the users also share pirated content through them. Several popular torrent sites spread among audience through these groups. The producers contribute to piracy in one way or another.
The piracy of Telugu movies has grown beyond the control and it will keep expanding. At present, you can report the links of recent Telugu movies online. The Government orders ISPs to shut down the websites. As the Government is trying to provide broadband to villages, the access to pirated content may reach more people. The filmmakers should focus on improving quality and giving more options for audience to watch movies, which may reduce piracy to some extent.